In a category of benchmarks, better is just another version of the same.
Context
Every voice AI company promises the same thing: better, faster, more realistic. Gradium, spun out of Kyutai, had a research team and a product a step ahead. How do you communicate product superiority in a way that gets you out of the benchmark competition?
Moment
-
Create
October to December 2025
Convictions and positioning, an identity designed with Loïc Berger, key messages, the baseline and a launch film. Three months from funding to launch.
A POV
The art of voice is an exact science: voice is a sensation.
Voice is more than a signal or a sound. It’s a sensory experience.
Gradium’s breathtaking realism lies in the infinitely small scale of perception, where science and sensation meet.
Launch baseline
Raise the voice.
Elevate the voice experience
Refine perception through precision, realism, and nuance.
Find your own voice
Empower creators, researchers, and engineers to craft singular sound identities.
Give a voice to anything
Animate matter, code, and form.
Launch film
Watch the launch film on YouTube
Visual approach
An identity built around the Gradium molecule: the unit where art and science meet and voice becomes a sensation.
Gradium today
- 1 month
To develop the entire identity.
- $70M
Seed announced at launch, led by FirstMark and Eurazeo.
- $100M
Seed extended with Nvidia, July 2026.
Credits
Strategy, narrative, baseline and launch film concept led by Enten-Eller.
- Brand strategy & narrative
- Fabien Le Roux, Grégoire Mulot
- Identity & design
- Loïc Berger
- Website & identity deployment
- Emmanuel Julliot, Anagram
- Launch video concept & script
- Grégoire Mulot, Neil Zeghidour, Adam Taieb
- Production & direction
- Raise Up Films, Adam Taieb, Aurélien Sallé