Entering a market ruled by century-old institutions, starting from an idea.
Context
RockFi started with an idea: bring together tech entrepreneurs and former private banking leaders to rethink the model around independence, shared value and empowerment, for a new generation of clients, and for the bankers who serve them. How do you create trust and interest in a category dominated by century-old institutions?
Moments
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Create
From October 2023, 3 months before launch
We started working with Pierre Marin: defining the strategy, narrative, then assembling the right specialists around it.
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Grow
From seed to Series A, and beyond
Strategic counsel to the company's founders, content and growth strategy, social identity, and setting up a BrandOS supporting the bankers' voice.
A POV
Tech can't replace an expert's perspective. But it can help rethink an entire model around the experts.
Three promises
Three promises carried everything, from the founders' communications to the product development.
Empowering Independence
For bankers
Through tools, experience, support, guidance and the power of the brand.
Redefining the private banking experience for a new generation
For clients
The great wealth transfer has begun. Those who inherit, and will inherit, don't expect from a bank what their parents did.
With, not against
For partners
The ambition is not to destroy anything. It is to build with existing institutions, clients and bankers, in mutual respect and reinforcement.
BrandOS
One brand narrative, stretching across departments.
A BrandOS structuring what RockFi is, what it stands for and how it speaks, so that every banker in the network can speak for RockFi in their own voice, grounded in the same narrative and in the AI tools they already use.
RockFi today
- €18M
From a €3M seed to an €18M Series A in under a year.
- €700M+
Under management in less than 3 years, 1,000+ clients.
- 70+
Private bankers attracted from the most prestigious private banks.
Ongoing partnership
Credits
Narrative, identity, marketing and content strategy, BrandOS led, developed and managed by Grégoire Mulot & Enten-Eller.
- Identity
- Loïc Berger
- Website
- Anagram
- Content strategy
- Adeline Simon
- Social identity
- Pauline Mouchet