Enten-Eller, A brand-led strategy studio.
Brand is too important to be left to marketing.
We partner with founders, executive teams and investment funds to turn brands into high-leverage strategic assets, reconciling upstream and downstream.
Brand is a company's operating system.
We architect, design and build brands that serve as a guide for a company's actions and how it shows up.
Complexity is not a dirty word.
The world is complex. Communication requires simplicity. The two are not at odds, but embracing complexity without betraying it is an art.
Moments
Designing coherent brands serving growth.
From post-seed startups structuring their growth to established brands at pivotal moments.
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Create
Creating intentional and coherent brand narratives from the outset.
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Grow
Unlocking your next growth phase or aligning every stakeholder at a pivotal moment.
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Renew
Breathing new life into mature businesses.
Capabilities
Strategy
- Brand strategy and positioning
- Brand architecture
- Narrative & comms strategy
- Equity story
Design
- Brand identity
- Innovation roadmaps
- Brand experience
- Market & user research
A new brand paradigm calls for a renewed model.
We are built around horizontality, independence and agility. You're paying for seniority, hands-on expertise and speed, not a cost structure.
Founder
Grégoire Mulot
Grégoire worked for over ten years at top international creative consultancies in Paris, London and Amsterdam, including BETC, 72andSunny and frog.
His experience spans building transformative narratives for leading tech brands (Uber, Google, YouTube…), architecting corporate brand transformations (Danone, Saint-Gobain, Mondelez, Air France, Accor…) and launching new products and services for major international companies (Nestlé, Mars, Christofle…).
Grégoire is an ESSEC graduate, with a background in philosophy and history of art.
Partners
We are built on an extensive network of trusted partners, agencies and independent experts, gathered around a client challenge.
Constellation
A constellation of curated experts.
We build SWAT teams, not armies: horizontal teams of trusted experts, gathered around a client challenge.
We leverage 10+ years of experience shaping transformative narratives and innovation strategies for some of the world's leading brands.
- Uber
- YouTube
- Danone
- Saint-Gobain
- Mondelez International
- Air France
- Accor
- Nestlé
- Christofle
- Audi
- Lacoste
- Hennessy
- Veuve Clicquot
- Shiseido
- Essilor
- Novartis
- Zurich
- Barilla
- AB InBev
- Unibail-Rodamco-Westfield
- Philharmonie de Paris
- Ateliers Médicis
- Ogic
- Le Un
- Les Echos
Our clients range from deeptech, fintech and biotech companies to investment funds and FMCG companies.
- RockFi
- Gradium
- Generare
- Bpifrance
- Bluesand
- Trail
- Slam
- Teisseire
- Aski-da
- Kolverr
hello@enten-eller.co
Paris X, France
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